Three editorial angles tuned to what AIs cite
"Best X" listicles
A "Best X" article published on one of our media, your brand positioned in a ranking where competitors are listed transparently. It's the format answer engines cite most willingly when a user asks for a recommendation.
See the format →Query fan-out pages
A dense hub article that covers the many sub-questions of a single intent. Your brand mentioned as a source of expertise in the relevant section. A single page can thus answer the multiple sub-searches an AI engine launches in parallel.
See the format →Brand mentions
An editorial article where your brand is cited as a source of expertise, not as the subject. Study, op-ed, analysis: the format where brand + topic co-occurrence weighs in what models retain, with or without a link.
See the format →When to switch to GEO format, when to stay on sponsored
Classic sponsored article
Editorial article in the media's voice, open brief, contextual dofollow link. Built to rank on Google in the classic sense. Flexible format, no structural constraint.
GEO format
A strict writing spec aligned with the citation mechanics of answer engines, technical brief (fan-out mapping, advanced schema, dating), verified Google indexing. Parallel capture of classic SEO and AI citation when the format catches on.
What we do to make a site citable by AIs
An enforced writing format, not an add-on
The GEO format is a writing spec (Best X, fan-out hub or editorial mention), aligned with what answer engines actually cite. Not a consulting service billed on the side.
Published on a media that fits your vertical
The article goes live on a media in our network picked for topical fit. The deliverable is the article and its live URL, not a report.
Verified Google indexing
Search Console submission and a check that the page is actually indexed. Content Google doesn't index stays invisible to the engines that rely on its index.
In-house writing, never outsourced
The article is written by our team in the media's voice, never delegated to third-party publishers. Consistent quality from one site to the next.
Schema.org tailored to the format
ItemList for the listicle, FAQPage for the fan-out, Article for the mention. The markup helps engines understand the structure and isolate what's citable.
AI visibility without empty promises
ChatGPT, Perplexity and AI Overviews change with every update. Nobody can put a citation in a contract.
The writing spec sticks to the engines' known citation mechanics. It plays on the probability of being retained, it doesn't sell it as a certainty.
Answer engines rely heavily on the Google index. A non-indexed page stays out of their scope.
Search Console submission and indexing check before we consider the publication delivered.
An article outsourced to external publishers gives quality that jumps from one site to the next, hard to control.
Our writers write the article in the voice of the media we operate. A single editorial chain, from brief to going live.