Anonymized internal data, public methodology, your brand cited as a source.
Decoding a trend or a public data point, your brand mentioned for its angle.
Opinion piece signed by a named executive or expert from your team.
The position of your brand in the article and the nature of the publishing media weigh as much as the topic.
An article that talks about your brand for 1,500 words is coded as placement by LLMs and weighted accordingly. An article that covers a topic and cites your brand as a source of expertise on a specific point carries far more weight for AI citation. The difference is subtle for the reader, massive for the engine.
LLMs weight sources that look like serious editorial content. An in-house study with public methodology, a sector analysis, an op-ed signed by a named executive: these formats carry an editorial authority a "promotional article" doesn't have.
LLMs learn through co-occurrence: when your brand appears multiple times in the context of a topic, on trusted media, the model starts to associate the brand with the theme. A single isolated mention doesn't move the needle. Several calibrated mentions on adjacent media build the association.
A mention on a generalist media outside your topic does very little. A mention on a media that regularly covers your vertical genuinely shifts the signal. Topical fit of the publishing media weighs as much as the quality of the article.
No guarantee of citation by ChatGPT, Perplexity or AI Overviews. The format raises the probability, it doesn't put it in a contract.
No monthly monitoring of co-occurrences or AI citations. Our job is publishing.
No 6-month contractual program. If you want several mentions, that's several separate orders.
No paid editorial audit upfront. We discuss the angle at brief stage, not as a separate engagement.
Inserting the brand into an article without an angle that justifies it produces disguised placement that the media and reader spot instantly. Citation weighting collapses.
We build the article angle until the brand is a credible source on the subject, not the subject itself. If the angle doesn't hold, we say so. No forced articles.
Three brand mentions in 1,200 words is read as commercial content by modern LLMs. Citation weighting drops, the article misses its window.
One main mention where it brings insight, optionally a secondary mention as a cited source. The rest stays editorial.
A mention on a lifestyle media talking about HR SaaS has almost no effect. LLMs look at the topical fit of the media before weighting the source.
We only propose media whose editorial line has already covered the subject. If no media in the network fits your vertical, we say so.
LLMs learn by association frequency. A single mention doesn't create the brand + topic link in the model. You're paying for a placement that moves nothing.
We recommend, with no contractual obligation, ordering several mentions on angles consistent with the same theme. Co-occurrence frequency is what builds the association in the model.
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