Provide your URL + up to 5 competitor URLs. The tool surfaces terms everyone uses except you, and conversely your unique terms. Semantic diagnostic before rewriting.
It fetches your URL + up to 5 competitor URLs you provide. It tokenizes each page (lowercase, stop words removed, accents folded), computes the frequency of each term and surfaces gaps: words used by at least 2 competitors but absent or under-represented on your page. It's TF (term frequency) analysis on a small corpus — not a true SERP-wide TF-IDF.
Fetching the SERP per user query would cost ~$0.10 per call (CrazySerp, ValueSERP…) and a free public tool would be abused within hours. By asking you to provide the competitor URLs, we keep the tool 100% free, and you keep control of which competitors you actually want to beat (often ≠ SERP top 10).
For each KW you want to rank for, search it on Google and copy the URLs from positions 1-5. Avoid big-site homepages (Amazon, Wikipedia) that aren't comparable. Prefer editorial articles or category pages on the same intent. 3-5 competitors are enough — more doesn't increase analysis quality.
Not brutally. TF gap surfaces semantic entities competitors cover and you don't. Read the words — some are relevant (integrate naturally in the body), others aren't (a competitor covering a sub-topic out of scope). No stuffing: 5-10 new terms integrated as prose are enough to signal semantic coverage to Google.
Adding the right terms improves marginal ranking. To really win, you also need external authority — targeted editorial backlinks from the Nautilinks network.