Paste your backlink anchors and get the distribution by type, with an over-optimization diagnostic. No signup, your data stays in your browser.
To detect "brand" anchors automatically.
To identify exact match and partial match.
Format anchor or anchor,target_url. The target column enables per-page diagnostic (concentration, over-optim).
Total analyzed: 0 anchors · 0 target pages
| Anchor | Category | Words |
|---|
Commonly accepted heuristic on natural profiles analyzed (Majestic / Ahrefs): 35-50% brand, 15-25% naked URL, 15-25% long-tail and topical, 5-15% generic ("click here", "see"), and only 1-5% exact match. Beyond 10-15% exact match, you face a high risk of algorithmic filter (Penguin, Spam Update). These ranges vary by niche (e-commerce sites tolerate more exact match than editorial sites).
The Penguin algorithm (integrated into the core since 2016) targets profiles where the share of exact-match anchors is statistically abnormal compared to the vertical. It's not an absolute threshold — it's a manipulation signal. Natural profiles mechanically have many brand and naked-URL anchors (people cite a brand or paste a link, not an optimized keyword).
Six categories: Brand (matches your domain or your brand keywords), Naked URL (starts with http(s):// or www., or looks like a domain), Exact match (strictly equals your target keyword), Partial match (contains your target keyword but not only), Generic (empty words like "here", "click", "see more"), Long-tail (5+ words). The rest is classified as Topical / other.
Three levers. Deoptimize: negotiate with current publishers to change the riskiest exact-match anchors. Dilute: add new backlinks with brand, naked URL, or long-tail anchors to rebalance the distribution. Disavow: as a last resort, disavow via Search Console the manipulated links you no longer control. Rebalancing typically takes 3-6 months to translate to SERP movement.
Nautilinks lets you configure the exact anchor on each link bought, with a calibrated brand / topical / long-tail mix. Public catalog, publisher pricing shown.